WHO Code

De WHO Code

 

The WHO code is fully called the 'International Code of Marketing of Breast Milk Substitutes'.


It means that parents should be able to make their own choice about the how to feed of their child, without commercial influence. As a result of the partial implementation of the WHO code, advertising for baby food under six months has been restricted  in the Netherlands. The WHO code is more extensive than the Dutch and European legislation and regulations.


I adhere to the WHO code in its most comprehensive form. This is the reason that I will not be promoting specific brands. Furthermore, I do not attend training courses sponsored by manufacturers of infant formula, baby food, bottles or teats, and I do not accept promotional materials from these parties.


The WHO code aims to:


  • protect and promote breastfeeding
  • ensure that parents are properly and adequately educated about infant feeding
  • ensure that breast milk substitutes are used appropriately when necessary
  • ensure that guidelines for the sale and promotion of baby food are adhered to


The WHO code can be read here (pdf).


Sources


https://www.nvwa.nl/over-de-nvwa/contact/klacht-indienen-bij-denvwa

https://www.ibfan.org/monitoring/

https://www.borstvoedingsraad.nl/siteAssets/PDF/Instrum ent weegpunten sponsoring.pdf

https://iblce.org/wp-content/uploads/2017/05/code-of-professional-conduct.pdf





Share by: